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3-D MINI Yo-yo: this massive billboard (66 x 98 ft.) depicts a hand with a long string tied around the ring finger. At the end of the string is a life-sized fiberglass MINI. To increase the image’s impact, the car is mounted to a mechanism on invisible tracks, and moves up and down the billboard just like a yo-yo. |
Homage to Alfred Hitchcock |
Homage to George Lucas |
Homage to Lars Von Trier |
Homage to Quentin Tarantino |
Homage to Sergio Leone |
Homage to Tim Burton |
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Adhesive postcard distributed by MINI for April 1st [it launched on April Fool’s Day] |
Feature-length films ... Come meet the shorts. |
It doesn’t take much to write a short. |
It doesn’t take much to direct a short. |
It has no synonyms—only antonyms. |
Milan has five new doors. [*the Italian porte can mean both car “doors” and city “gates,” like the ones that punctuated the city’s fortified walls and are still city landmarks] |
There’s more to life. |
Stop looking at my rear. |
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MINI ad in the 40th-anniversary issue of Rolling Stone magazine / 1. You’re a rock star staying in a suite at a seven-star hotel. Which of the following do you use to trash the place? / 2. Your favorite rock group invites you to play with them on tour. Which of the following instruments do you chose to play? / 3. You’re at a rock concert. Which of the following do you toss onstage? |
There’s a fashionable saying around here: |
Coming this Christmas—fill-’er-up with laughs! |
It was supposed to be a dream vacation. It turned into a hellish trip |
Even if you’ve come a long way, time takes no prisoners. / Parking-meter Party. / Dancing won’t get you out of a ticket. |
In the great voyage of love, how far can you get on a full tank of passion? / Up Until the Very End of the Road. |
She was unjustly taken from him, and he’d stop at nothing to win her back. / Lost Freedom. |
Three suspects. One object of desire. The perfect move. |
Promises, laughs, friendship, love. |
So that your first step into the world of film isn’t the wrong one. |
So that your first step into the world of film isn’t the wrong one. |
In film, no one’s born already grown up. [*you’ve got to start somewhere] |
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CLIENT: Mini / ART DIRECTOR - CREATIVE DIRECTOR: Giuseppe Mastromatteo / AGENCY: DLVBBDO |
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