Top Gear: We give cars all the space they deserve.

Top Gear: We give cars all the space they deserve.

Promocard / To highlight the program’s sportiness and sense of irony, special promotional postcards were made. Through a simple pull-out interactive feature the car’s regular hood became exaggeratedly elongated, like the campaign’s main images.

Promocard / To highlight the program’s sportiness and sense of irony, special promotional postcards were made. Through a simple pull-out interactive feature the car’s regular hood became exaggeratedly elongated, like the campaign’s main images.

Buses: This environmental media campaign on city buses in Rome, Naples, and Milan, made use not only of the buses’ length but also of their large wheels, to emphasize the ad’s sense of irony and heighten its impact.

Corner billboard: to make the campaign more effective, a special corner billboard was designed to emphasize the hood’s length, which looks even more surprising because it covers two sides of the building.

We’re moving

We’re moving

CLIENT: Discovery Channel / CREATIVE DIRECTOR: Giuseppe Mastromatteo / AGENCY: DLVBBDO